You want your advertising to move people emotionally. How do you do that? Rich media advertising is getting the views, the clicks and the budgets that traditional advertising can only watch with envy.
Ads that actually get views A recent study showed that rich media ads had 297% more viewers than traditional banners ads. What does this tell you? Simply that people want to see movement in an ad. They want to interact with it. While static ads get occasional glances, rich media ads deliver an engaging interactive experience.
Moving viewers to action Thanks to HTML5 and other technology breakthroughs, rich media ads can get bigger or smaller, float, change shape, play video and audio, run games, and much more. The viewer has the controls to enter, engage, explore, find answers and buy. And you get rich data from the process.
Inviting clicks The headline seems irresistible. You have to click it, and guess what: the ad expands, a product appears, and that’s just the beginning. A whole stack of files can come to life with a click. You can drill down to product features, reviews and ratings. Even connect to Twitter, Facebook or Pinterest within the ad. You’re not looking at an ad—you’re having an interactive experience with rich media.
Putting viewers in the game Rich media is perfect for gamification, the process of bringing game-like activities to promote a product or service.
Show and tell with video Your audience loves video and prefers it to text. Your rich media ads can have multiple videos that tell your story and sell your brand.
Deliver 360 experiences You can take your audience on a journey, explore a property from every angle, bring a big box store down to size, test drive an auto dealership—just a few examples. Advertising once static has come to life.
One-stop solution Of course you love visits to your website. But rich media ads can provide tons of information right out front where the impact and interaction are immediate. You can help visitors find a store, use a coupon, send a tweet, add a review, enter a contest, and open an account. It short, it’s a whole new experience—inviting the customer to explore, learn, compare and purchase.
A transformation in effectiveness To understand the power of rich media, think about the ancient world of television. The first TV sets were black and white, and people were ecstatic. Then color television was introduced, and black and white went dark while color captured the market.
Rich media advertising tells a similar story. The static banner ad was once the hero of online advertising. Now it has been eclipsed by rich media ads. Vastly superior, they provide a real experience for viewers, and dynamic data for you.
“Deep” is another way to describe “rich” Beyond the two dimensional, rich media ads can have many interactive elements just waiting to engage the viewer. This is a revolution in advertising and brand building.
A gold mine for business With rich media ads you have easy access to more and better data and analytic insights. You can get personal with your audience, learning how they interact with your ad: where they go, what they like, how long they look, what they see, when they click through, and why they buy. This information can help you strategize, target, create, and connect with your audience.
Talk to the experts at Digitaland, and get the power to move your audience to action.