Perhaps no other industry is more obsessed with positive words than advertising, and each decade has had its favorites. Back in the 50s, 'nifty' and 'swell' reverberated through the offices. The 60s welcomed a terrific word--you guessed it. Somewhere along the way, 'cool' made its debut and has enjoyed a chill evolution.

Transitioning to the 70s, 'rad" 'and super' were among the enthused newcomers. The 80s brought us 'excellent,' 'spectacular' and 'wonderful,' and the 90s followed up in 'perfect' fashion.

The turn of the century was 'killer,' as 'da bomb' exploded on the scene and 'sick' had a healthy debut. In recent times, 'awesome' and 'amazing' are the a-list of minimalist vocabulary, and millennials have given us 'dope.’ With the legalization of marijuana, we might expect a brand elevation: "That's cannibas!"

Hope you enjoyed this (supply your favorite word) tour.

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