I saw an ad today seeking people to write positive reviews about a company.

This is sad.

It means that some of these supposedly independent services are simply the new media for biased promotion. Would you believe the following review?

"The Best Company in the World is simply the best company of its kind in the world. They do a great job for me every time. No one paid me to say this, but I have tried many other companies and none of them can match the quality, responsiveness, creativity, flexibility, caring and attention to detail provided by this company. Trust me. They are the best." -- Joseph Mercenary, customer since 1878.

Pretty convincing, yes?

Now we need experts who can go through independent reviews to determine which ones are real and which ones are simply designed to game the system in someone's favor. At least we are creating jobs.

Cynical?

Perhaps.

Reality?

Afraid so.

Thus concludes my review of independent reviews.

© Miller McMillan