Make no mistake. Proofing protects the brand.

There is a race to fill web pages with content. And something important is lost along the way.

Maybe you have seen glaring errors in web content: misspelled words, phrases that don't make sense, plurals with singular subjects (and vice versa), to name a few distractions.

These errors suggests the writer was either not well versed, not paying attention, having trouble with the translation or in too big a hurry. In any case, the brand suffers.

"No way. We spellchecked already!"

I can hear that sentiment echoing through the room. It's true that web crawlers won't pause to note errors, but people may quickly form a conclusion. A company that's careless about content may fall short in other ways.

For the sake of example, how would you feel reading this?

We are and in dependent advisorie services: create to serve vice our customs with the heist level of satisfactory.

A little proofing goes a long way.