Now people will actually read your writing. They will be looking for a few things: Information. Answers. Advantages. Organization. Style. Consistency. Grammar. Spelling. Punctuation. Class.

They will not be looking for keywords. They will not be impressed by voluminous content. They will not be counting to see if your paragraphs are 300 or 400 pages long.

They will want to know what you're about as a company or a person.

Congratulations on getting a good search ranking.

Now the real work begins.

That's why writing makes a difference.